Waverly Deutsch

And though I feel like I may be working more hours than I worked as a professor at Booth, particularly when I was focused on the EMBA program where the work came in spurts, right? You know, as you know, their classes are very intensive for short periods of time. and I'm making a tiny fraction of what I was making as a fully employed professor, I'm having more fun than I've ever had.

And though I feel like I may be working more hours than I worked as a professor at Booth, particularly when I was focused on the EMBA program where the work came in spurts, right? You know, as you know, their classes are very intensive for short periods of time. and I'm making a tiny fraction of what I was making as a fully employed professor, I'm having more fun than I've ever had.

So Wiseheart was a place to put all of that work, an LLC for tax purposes where I could get paid. It was never intended to be a business that makes me millions of dollars. Why Wiseheart? Because I love working with entrepreneurs. I love working with innovators. I love working with investors. Who is my target customer?

So Wiseheart was a place to put all of that work, an LLC for tax purposes where I could get paid. It was never intended to be a business that makes me millions of dollars. Why Wiseheart? Because I love working with entrepreneurs. I love working with innovators. I love working with investors. Who is my target customer?

My target customer is entrepreneurs who have a really great business who are struggling to bring it to market. That means that I might have a session with you and turn you down as a client because I don't think that either the business or you or the market is compelling. And as an independent consultant, I have the ability to do that, to say no to customers. And I have done that.

My target customer is entrepreneurs who have a really great business who are struggling to bring it to market. That means that I might have a session with you and turn you down as a client because I don't think that either the business or you or the market is compelling. And as an independent consultant, I have the ability to do that, to say no to customers. And I have done that.

I said, this is not a business that I think I can add value to because I don't believe in it. Wiseheart is for early stage companies. and investors who invest in early stage companies. Not interested in taking on corporate innovation clients, not interested in helping a very large growth company get their series D. That is not my skillset. That is not my passion.

I said, this is not a business that I think I can add value to because I don't believe in it. Wiseheart is for early stage companies. and investors who invest in early stage companies. Not interested in taking on corporate innovation clients, not interested in helping a very large growth company get their series D. That is not my skillset. That is not my passion.

But my passion is to help entrepreneurs who have really great business concepts and really great business capabilities bring their products and services to market in the best way possible. I also want Wiseheart to be more accessible to entrepreneurs for whom the rest of the ecosystem is less accessible. So let's talk for a minute about women entrepreneurs.

But my passion is to help entrepreneurs who have really great business concepts and really great business capabilities bring their products and services to market in the best way possible. I also want Wiseheart to be more accessible to entrepreneurs for whom the rest of the ecosystem is less accessible. So let's talk for a minute about women entrepreneurs.

There's a big statistic that everybody likes to use that women entrepreneurs get 2% of VC dollars. And that's a little bit misleading because the truth of the matter is that Women-only teams of entrepreneurs get 2% of venture capital dollars. Mixed-gendered teams get another anywhere from, depending on the year, 13% to 18% of venture capital dollars.

There's a big statistic that everybody likes to use that women entrepreneurs get 2% of VC dollars. And that's a little bit misleading because the truth of the matter is that Women-only teams of entrepreneurs get 2% of venture capital dollars. Mixed-gendered teams get another anywhere from, depending on the year, 13% to 18% of venture capital dollars.

But that still means that 80% to 85% of venture capital dollars are going to all-male teams. All male founding teams. So there's a lot of room there for improving the way the venture capital world sees opportunity with female entrepreneurs and funds opportunity with female entrepreneurs. I would like to spend more of my time with female entrepreneurs, and I do.

But that still means that 80% to 85% of venture capital dollars are going to all-male teams. All male founding teams. So there's a lot of room there for improving the way the venture capital world sees opportunity with female entrepreneurs and funds opportunity with female entrepreneurs. I would like to spend more of my time with female entrepreneurs, and I do.

At Booth, I spent more of my time with male entrepreneurs simply because the population of Booth is more male than it is female. Now I can choose. I can spend more of my time with female entrepreneurs than male entrepreneurs. By the way, guys, if you're listening, I have lots of male clients. I do not turn down male clients, but I can make myself available to women, men.

At Booth, I spent more of my time with male entrepreneurs simply because the population of Booth is more male than it is female. Now I can choose. I can spend more of my time with female entrepreneurs than male entrepreneurs. By the way, guys, if you're listening, I have lots of male clients. I do not turn down male clients, but I can make myself available to women, men.

Minorities, minority entrepreneurs, people of color, people from rural areas, people who come from less affluent backgrounds. These are all people who struggle more in the process of building relationships. Businesses that require outside funding. I would like Wiseheart to serve more of those kinds of entrepreneurs.

Minorities, minority entrepreneurs, people of color, people from rural areas, people who come from less affluent backgrounds. These are all people who struggle more in the process of building relationships. Businesses that require outside funding. I would like Wiseheart to serve more of those kinds of entrepreneurs.

So I am talking with venture funds that focus on women entrepreneurs, that focus on people of color. I am working with... one of the biggest entrepreneurship, not-for-profit organizations supporting LGBTQ plus entrepreneurs. I want, in Wiseheart, to be able to dedicate my time to the people who don't always have access to someone like me.

So I am talking with venture funds that focus on women entrepreneurs, that focus on people of color. I am working with... one of the biggest entrepreneurship, not-for-profit organizations supporting LGBTQ plus entrepreneurs. I want, in Wiseheart, to be able to dedicate my time to the people who don't always have access to someone like me.