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Waverly Deutsch

👤 Person
1050 total appearances

Appearances Over Time

Podcast Appearances

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

So let me go to the question that you asked. How do I think it relates to the coaching? Ultimately, building a business is a human to human engagement. You have to acquire customers. You have to take care of those customers. You have to have stakeholders who believe in you, who help you build your business.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

So let me go to the question that you asked. How do I think it relates to the coaching? Ultimately, building a business is a human to human engagement. You have to acquire customers. You have to take care of those customers. You have to have stakeholders who believe in you, who help you build your business.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

You have to have investors that you report to, and you have to have a deep understanding of your business to succeed in all of those things. So let's imagine that you create a brilliant pitch deck using AI, and it gets you a meeting with an investor. What's that conversation look like? I'm convinced that we're in a world now, particularly around HR where AI is gonna write my resume.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

You have to have investors that you report to, and you have to have a deep understanding of your business to succeed in all of those things. So let's imagine that you create a brilliant pitch deck using AI, and it gets you a meeting with an investor. What's that conversation look like? I'm convinced that we're in a world now, particularly around HR where AI is gonna write my resume.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

I'm just gonna answer questions about what I've done in my life. And then AI is gonna write my resume and I'm gonna ship it off to a company where an AI is gonna evaluate my resume. And when it rejects my resume, I'm gonna feed my resume through an AI that understands why resumes are accepted or rejected. And I'm gonna submit a different AI written resume that's gonna pass the AI standards

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

I'm just gonna answer questions about what I've done in my life. And then AI is gonna write my resume and I'm gonna ship it off to a company where an AI is gonna evaluate my resume. And when it rejects my resume, I'm gonna feed my resume through an AI that understands why resumes are accepted or rejected. And I'm gonna submit a different AI written resume that's gonna pass the AI standards

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

I'm gonna find myself in an interview with the hiring manager I'm not going to have the slightest idea what my resume says, how it was positioning me, how it was presenting me. What's going to happen? What's the interview going to look like? That's where entrepreneurs are. AI can absolutely help them write a polished business plan that appears to answer all the questions.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

I'm gonna find myself in an interview with the hiring manager I'm not going to have the slightest idea what my resume says, how it was positioning me, how it was presenting me. What's going to happen? What's the interview going to look like? That's where entrepreneurs are. AI can absolutely help them write a polished business plan that appears to answer all the questions.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

But if they haven't done the research, if they haven't figured out what the analogs tell them, if they haven't interviewed the customers, if they haven't attempted the... exercises, experiments in social media marketing that will help them figure out what their customer acquisition cost is going to be. If they haven't done the work, the meeting with the investor is going to be a disaster.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

But if they haven't done the research, if they haven't figured out what the analogs tell them, if they haven't interviewed the customers, if they haven't attempted the... exercises, experiments in social media marketing that will help them figure out what their customer acquisition cost is going to be. If they haven't done the work, the meeting with the investor is going to be a disaster.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

I'm actually writing a book right now. It's called Picture Pitch, an Entrepreneur's Guide to Winning Coffee Dates with Investors. And I use the dating analogy, the dating metaphor throughout the book to say, You're not creating a pitch deck. You're not creating a 10 minute presentation. You're not creating a story.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

I'm actually writing a book right now. It's called Picture Pitch, an Entrepreneur's Guide to Winning Coffee Dates with Investors. And I use the dating analogy, the dating metaphor throughout the book to say, You're not creating a pitch deck. You're not creating a 10 minute presentation. You're not creating a story.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

Because someone's going to hear your 10-minute pitch deck and write a check for you. You're writing this pitch deck. You're creating this story. You're creating this messaging in order to intrigue somebody to want to know more, to have a conversation with you. You can think of the new venture challenge, 10 minutes to pitch, 15 minutes to answer Q&A, like a half an hour coffee date.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

Because someone's going to hear your 10-minute pitch deck and write a check for you. You're writing this pitch deck. You're creating this story. You're creating this messaging in order to intrigue somebody to want to know more, to have a conversation with you. You can think of the new venture challenge, 10 minutes to pitch, 15 minutes to answer Q&A, like a half an hour coffee date.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

You've got to get the dinner date. You've got to get invited to that one hour meeting with the partners. And you don't get invested in after the dinner date. There's a courtship. Are you right for me? Am I right for you? Do the economics make sense? Does the market make sense? Does our partnership make sense? A term sheet is just an engagement ring.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

You've got to get the dinner date. You've got to get invited to that one hour meeting with the partners. And you don't get invested in after the dinner date. There's a courtship. Are you right for me? Am I right for you? Do the economics make sense? Does the market make sense? Does our partnership make sense? A term sheet is just an engagement ring.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

We still haven't decided to consummate the relationship. That's when the contracts are signed and the checks in the bank. And guess what? You are now married to that investor. They now have a say in your business the way your spouse has a say in your life, right? If marriage is till death do us part, an investment is till exit do us part.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

We still haven't decided to consummate the relationship. That's when the contracts are signed and the checks in the bank. And guess what? You are now married to that investor. They now have a say in your business the way your spouse has a say in your life, right? If marriage is till death do us part, an investment is till exit do us part.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

AI is never going to be able to build those kinds of human relationships. AI is never going to substitute for the homework you have to do to tell a good story that begins that conversation, that begins that relationship. It might help you improve the writing of that story. It might help you clean up your deck, but it's never going to build that story for you.

Chief Change Officer
#224 Love, Logic, and a Reality Check: Waverly Deutsch on Changing for the Better – Part Two

AI is never going to be able to build those kinds of human relationships. AI is never going to substitute for the homework you have to do to tell a good story that begins that conversation, that begins that relationship. It might help you improve the writing of that story. It might help you clean up your deck, but it's never going to build that story for you.