Whitney Wolf Herd

In business, your marketing is your lifeline, but connecting with the right audiences can be challenging, especially for B2B marketeers who need to hone in on speaking to the right decision makers within businesses. So how do you find these people? With LinkedIn Ads, the sponsor of this episode, you'll get access to a professional network of individuals who influence your business.

In business, your marketing is your lifeline, but connecting with the right audiences can be challenging, especially for B2B marketeers who need to hone in on speaking to the right decision makers within businesses. So how do you find these people? With LinkedIn Ads, the sponsor of this episode, you'll get access to a professional network of individuals who influence your business.

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With over a billion members, 130 million decision makers, and 10 million C-suite executives, With LinkedIn ads, you're not guessing who you're reaching. You're targeting and engaging and converting with real precision to get results. Kill the guesswork with LinkedIn ads and enjoy this mashup clip of insights from some of the world's top marketeers on what it takes to make an impact.

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And if you want to get started now, LinkedIn ads is offering $100 credit to launch your first campaign. Go to linkedin.com slash DOAC24 to claim your credit. Terms and conditions apply.

Because people, many companies see it as like an annoyance. Like I've sold you the fucking thing. Why are you emailing me? And they treat you like you're a nuisance.

Because people, many companies see it as like an annoyance. Like I've sold you the fucking thing. Why are you emailing me? And they treat you like you're a nuisance.

How has the lance of advertising and a brand building a reputation changed in your lifetime? And what is the most important thing for brands to understand now or some of the important things for brands to understand now if they are to be successful?

How has the lance of advertising and a brand building a reputation changed in your lifetime? And what is the most important thing for brands to understand now or some of the important things for brands to understand now if they are to be successful?

Having worked in the advertising industry, this is a conversation we have all the time with clients, which is that you'll meet a certain type of client who's very, who's religious about the bottom of the funnel. If I can't track it and I don't know exactly- I won't do it. I won't do it. Then you'll sometimes meet the opposite, which is someone who just loves to spend on brand. They're both wrong.

Having worked in the advertising industry, this is a conversation we have all the time with clients, which is that you'll meet a certain type of client who's very, who's religious about the bottom of the funnel. If I can't track it and I don't know exactly- I won't do it. I won't do it. Then you'll sometimes meet the opposite, which is someone who just loves to spend on brand. They're both wrong.

You're wasting money.

You're wasting money.

Is it just intuitive?

Is it just intuitive?

You had to work less hard.

You had to work less hard.

fame you talked about fame there fame can also be applied in the topic of personal branding as well obviously social media has allowed us all now to build our personal brands you've got the gary vaynerchuks of the world who have built you know you know their companies are famous because they've they've branded a person at ogilvy and within your sort of your marketing what kind of shift have you seen in the desire for people to become brands themselves and how valuable do you think that is

fame you talked about fame there fame can also be applied in the topic of personal branding as well obviously social media has allowed us all now to build our personal brands you've got the gary vaynerchuks of the world who have built you know you know their companies are famous because they've they've branded a person at ogilvy and within your sort of your marketing what kind of shift have you seen in the desire for people to become brands themselves and how valuable do you think that is