Buy a Franchise Portfolio: How to Choose a Brand

AJ Wasserstein, Peter Mistretta & Mike Horowitz distill the selection of a franchise brand into 10 essential criteria. Topics in today’s interview with A.J., Michael, and Peter:Why you should (and should not) buy into a franchise systemLikelihood of becoming a billionaire, centi-millionaire, or deca-millionaire by acquiring franchise businessesThe importance of defining what success looks like to you“Blind” evaluation of a franchise systemHow to evaluate a brand & systemHow to evaluate a franchisorAssessing demographics of existing franchisee baseThe importance of store-level economicsCan you even break into the franchise system?“X factor” and unmasking a brand after your analysisReferences and how to contact A.J., Michael, and Peter:A.J.: [email protected] and all his case notes at YaleMichael HorowitzPeter MistrettaCase note this episode is based on: Ten Essential Questions to Consider When Selecting a Franchise Brand for a Search Fund JourneyRelated case note: Exploring Franchisees as a Post-MBA Entrepreneurial PathRoark CapitalWisconsin FDD SearchGregg Flynn of Flynn Restaurant GroupBarry Dubin of KPB Brands, operator of 1,000+ KFC, Taco Bell, and Arby's restaurants.Acquiring Minds episodes referred to:How to Build a Portfolio of 20 Franchise Locations (Michael Horowitz)How a $40k Acquisition Led to a Franchise Empire (James Temple)How to Roll Up Legacy Franchises (to $36m/yr) (Brian Beers)Opening Up to Franchises to Buy a Great Business (Doug Johns)Connect with A-players who can run your business remotely:More StaffingGet complimentary due diligence on your acquisition's insurance & benefits program:Oberle Risk Strategies - Search Fund TeamConnect with Acquiring Minds: See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on Twitter

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