The Appeal of Lead Gen Businesses (Especially Old Ones)

A primer on lead gen businesses from Jaime Arias, who bought a 14-year-old biz that generates online leads for dentists. Topics in Jaime's interview:Choosing self-funded over a traditional search fundBuying tiny sites on FlippaThe opportunity with "old" internet businesses3 types of sellers on FlippaUsing BuiltWith to generate proprietary outreach listAbout Patients4youLowering acquisition targets from $750k - $1m cash flow to $200k - $400k"Rank & Rent" model for local lead genWhat are you really buying with a lead gen business?Lead brokersSEO vs. PPC for lead genIsn't Google Ads too competitive already for local lead gen?Getting comfortable with Google algorithm riskWhy Patients4you is an agency more than a lead gen websiteDeal termsUsing BizBuySell for digital businessesCenturicaHow he's growing Patients4youSlow feedback loop of local lead gen businessesReach Jaime at:jaimearias.comLinkedInGet complimentary due diligence on your acquisition's insurance & benefits program:Oberle Risk Strategies - Search Fund TeamLearn more about Walker Deibel's done-with-you buy-side advisory:The Acquisition LabConnect with Acquiring Minds:Connect with host Will Smith on LinkedInFollow Will on Twitter

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