Why Carbon CEO Chijioke Dozie Is Ditching Nigeria's Free Banking Playbook

Meet Chijioke Dozie, the co-founder steering Carbon through Nigeria's increasingly noisy neobank scene. In this candid chat with Andile Masuku, Dozie makes a case for zigging while others zag—specifically, charging for value while competitors burn cash on free services. It's a stance that might raise eyebrows in Nigeria's price-sensitive market, but as you'll hear, it's backed by 12 years of hard knocks and savvy iteration. Episode Overview: Carbon spotted a massive gap in Nigeria circa 2012 - imagine a market of 180 million people where barely 200,000 had credit cards. It's the kind of statistical disparity that makes you do a double-take. The conversation reveals how this reality shaped Carbon's contrarian approach to building a licensed digital bank in Africa's largest economy. Key topics: - The distinction between neobanks across different markets - Trust-building in digital banking through institutional frameworks - The evolution from free services to value-based pricing - The impact of founder experience on investor confidence - Market size challenges in African banking Notable points: 1) Carbon achieved profitability in 2018 and 2019, having raised only $12 million in equity 2) The company has processed loans for over 5 million Nigerians across three economic cycles 3) Nigeria's credit-to-GDP ratio was only 6% compared to South Africa's 70% when Carbon started 4) The company is shifting away from digital-only to include offline touchpoints Be sure to listen out for a particularly candid moment when Dozie reflects on two key decisions made during pivotal moments in Carbon's history—choices he admits he would reconsider if given the chance.

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