EP 219 - Triveni Rajagopal - Unilever - Brands Have a Big Role in Shaping Culture

The Asia Tech Podcast really enjoyed having Triveni Rajagopal, Senior Director, Personal Care Digital Transformation Lead at Unilever, on the show.  She humorously noted at the beginning of our conversation that she was "born into advertising, married into advertising, went into advertising, and is now in marketing." Some of the important topics that Triveni covered: How technology plays a role in the way communication evolves The impact of authenticity on imagination Message construction as a science The role that data plays in marketing Democratizing access to technology and working with brands that do so The oncoming metaverse and the potential impact on brands Being attuned to popular culture and how it keeps her young Other titles we considered for this episode: How the Shape of Communication Is Changing Every Day the Narrative Changes The Power to Change Ideas and People’s Minds We Make It Into a Science I Make All the Brands Young This episode was produced by Isabelle Goh.

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