AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf

Research shows that companies that have leading digital and AI capabilities outperform laggards by two to six times on total shareholder returns (TSR) across every sector analyzed. As CMO of Lookout, a mobile and cloud security company, Deb Wolf was challenged to explore the application of AI within her organization. Recognizing its potential to enhance productivity and speed up time to customer value, Lookout's marketing team leveraged large language models (LLM) to improve their sales enablement efforts, increase marketing productivity and seamlessly translate and localize marketing materials. In this episode, a session replay from B2BMX West, Wolf talks about her team’s journey to quickly integrate AI into how they work in a way that gives her team real lift.  She'll uncover: The various use cases Lookout Marketing considered to build AI into their day-to-day workflow; How the team went from zero to value in less than eight weeks; Earned ROI the team has seen and continues to see on the AI journey; andChallenges faced and ways to quickly overcome them.RELATED LINKS: Connect with Deb Wolf here; Learn more about B2BMX East, here;Register for B2BMX East to see Daniel’s presentation using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

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