How To Measure The Success Of Your Revenue Strategy

Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, as he discussed why modern CMOs are shifting to a revenue flywheel approach when tasked with building a sustainable growth strategy.During his session, Cosby covered the key components of the revenue flywheel strategy, such as:The different phases and specific KPIs to use to measure success; How this approach is different from the traditional lead gen strategy; andHow ABM can help take a revenue flywheel strategy and turn it into tactical campaigns and plays for sales and marketing teams.Plus, Cosby shared insights into how a successful ABM strategy generated $5.7 million in five months using a revenue flywheel.RELATED LINKSCheck out the agenda and register for B2BMX 2023 Learn more about B2BSMX!Learn more about Gravity Global

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