Mastering Content Creation and Landing Brand Deals with Erin Lawrence : Ep#66

In this episode of the Basic Influencer Strategies podcast, Mike sits down with Erin Lawrence — a full-time content creator, YouTube strategist, and former TV journalist who’s grown her channel to nearly 100,000 subscribers. Erin shares how she made the leap from news anchor to influencer, how she consistently lands paid brand deals, and what it really takes to build a sustainable, profitable creator business.We dive into:Erin’s transition from traditional media to YouTubeThe real numbers behind her content incomeHer system for pitching and pricing brand dealsHow she handles negative feedback and online trollsTools and workflows that streamline her content creationWhy professionalism, consistency, and high-quality content matter more than everIf you’re a creator ready to go full-time, this episode is packed with actionable tips, real talk, and a behind-the-scenes look at what it takes to thrive in today’s digital world.Connect with Erin LawrenceYouTube: Erin Lawrence TVInstagram: @amazingintent | @erinlyycNewsletter: The Amazing Intentional InfluencerWork with Mike 1-on-1Book a single session: Click hereSave with a 4-session bundle: Click hereCreator Tools & DiscountsViral Vue: Try it here – Save 10% with code STRAHL10Descript (Edit like a pro): Click hereLiked this episode?Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!For all inquires please reach out to me by email : [email protected]

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