Not So Vague Marketing Job (with Charlene Polite Corley)

This week, Kate is joined by an old friend and former colleague Charlene Polite Corley (who is now more importantly VP of Diverse Insights & Partnerships at Nielsen) to talk about a variety of topics in the realm of marketing careers, market research data, and the importance of representation in media. They talk through their early days in the big city, discuss data quality in a splintered media landscape, bounce around through topics like media literacy and data privacy, and eventually walk through Charlene's specific role in providing insights that help inform and hold the media industry accountable for their diversity, equity, and inclusion efforts. Charlene shares the importance of developing research that focuses on the needs and values of historically excluded groups and they talk through how data can be responsibly used to improve the quantity and quality of content that tells the stories of diverse communities in both advertising and entertainment. Enjoy!Works Cited:https://www.nielsen.com/us/en/insights/report/2021/being-seen-on-screen/https://www.nielsen.com/us/en/insights/article/2020/a-cultural-turning-point-breaking-our-silence-on-racial-injustice/https://www.nielsen.com/us/en/insights/article/2021/understanding-the-importance-of-tv-among-black-families/For 20% off your first Aurate purchase, go to AurateNewYork.com/bethereinfive and use promo code bethereinfiveGet this New Year’s Bundle before it’s gone by going to ButcherBox.com/BETHEREINFIVEGet 10% off your entire first order, free samples with every order with promo code BETHEREINFIVE at OSEAmalibu.com. Plus orders over $50 get free shipping!Use promo code BETHEREINFIVE at ue.com/fits to get your pair of UE FITS for just $169 during their holiday sale

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