Napa Valley Native Jeff Cole on Wine, Legacy, and the Merlot Movement

Welcome back to another episode of Beats Vines & Life! This week, MJ Towler sits down with Jeff Cole, head winemaker at Sullivan Rutherford Estate in Napa Valley. From humble beginnings in Yountville, Jeff’s journey is rooted in the heart of California wine country—literally growing up among the vines. After studying wine and viticulture at Cal Poly and cutting his teeth at iconic spots like Schrambsburg, Jeff has become a passionate advocate for Napa Merlot, determined to restore its reputation and champion its world-class potential.In this lively and candid conversation, MJ Towler and Jeff Cole reminisce about Napa’s small-town past, dig into the cyclical nature of wine trends, and explore the inside story behind Sullivan’s focus on Merlot, including how the estate’s legacy and new ownership are shaping its future. Along the way, you’ll get a window into the real work behind “glamorous” winemaking, the role of immigrants in shaping American wine, and a taste of Jeff’s favorite vintages.So pour yourself a glass, settle in, and join us as we go deep into the stories, struggles, and triumphs behind the bottle—this is Beats Vines & Life with Jeff Cole.For more information about Sullivan Rutherford Estate click the link!Follow Sullivan Rutherford Estate on IG!Follow Jeff on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGThank you to our sponsor, The Conaway Fund. The Conaway Fund is a philanthropic initiative under The Prosperity Foundation that allows donors to contribute to a fund that supports various causes such as scholarships, nonprofit organizations, schools, and families facing financial challenges. Donors can recommend where the funds should be directed, providing a flexible way to make a positive impact in communities. The Conaway Fund embodies the spirit of giving and community support, aiming to create a lasting impact through strategic philanthropy.For more information, go to The Conaway Fund and please donate! Hosted on Acast. See acast.com/privacy for more information.

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