Show notes
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ How and why you need to create meaningful social media content that connects with current and prospective patients. Reap a larger market share than the competition while instilling confidence in your marketing demographic. It's easier than you think to become a social media sensation and increase conversion rates and revenue! Creating Content to Attract New Patients Welcome… In this episode, we're talking about creating content to Attract New Patients because in a world of relentless information coming at the consumer, they can only hear what they are interested in at that moment. They seek out that information and come to you, instead of your competitors, when you have the answers they're looking for to help them make a decision. That's where content creation comes in. It's NOT about your brand or services. It's about your audience and what THEY care about. BTW, I built my own business of more than 20 years on content marketing. It just made sense to me to educate my audience on the business and marketing side of plastic surgery, so when you needed guidance to grow your own practice, you turn to me. So, how can you create content that is interesting to your audience? Here's my biggest pearl to keep the content flowing…. Hire someone who is adept at video editing and social media and have them capture you in the "Day in the Life of a Plastic surgeon." Think about it, you are a walking/talking content machine with unlimited PATIENT content: You meet with prospective patients who each have their own story. You explain each procedure in layman's terms. You answer their questions about anesthesia, downtime and pain. You show them expected results using technology, drawings or photos. You meet with them before surgery to reassure them. You meet with them after surgery to reassure them again. You see them for their post-op visits to remove bandages and unveil their results and so on. The point is you don't have to wrack your brain trying to come up with content – you and your patients are the content. And, You also have unlimited practice content: for example…. FAQs for each procedure Introduce new treatments and procedures Interesting things happening in your practice (new hires, renovating, etc.) Staff stories, birthdays, anniversaries Personal stories: your family, hobbies, etc. And here's another huge pearl to content creation…. The secret to content marketing is to create great content that can be repurposed for many platforms, since prospective cosmetic patients are scattered all over the Internet. They use a variety of platforms to get their information so how do you be everywhere? First, determine which platforms will give you the best audience reach. Then develop a systematic plan to regularly upload content to those platforms. For example, have your staff take photos and videotape you conducting a live patient consultation since you are most comfortable in this scenario. Of course, get permission from the prospective patient. And, be yourself and do and say what you normally do and say. The point is for other would-be patients to see you in action being the expert and explaining surgical procedures. Now you repurpose that video into for a variety of platforms. For example: Video is uploaded to YouTube, Vimeo, IGTV, Facebook Watch Then, Transcribe the video for articles, blog posts, press releases AND RealSelf Q&A Photos are uploaded to Facebook, Instagram, Pinterest, Snapchat And Record it to start a podcast and upload to top podcast platforms Do you see how just one effort on your part, becomes at least 13 pieces of content spread out throughout the Internet? But be forewarned. This is not a one-time event. This is ongoing, consistent, interesting content that is regularly posted. Yes, it takes time and effort but if you want a steady stream of new cosmetic patients, content marketing is a proven way to get them. Ok, that wraps up this episode of Beauty and the biz And please subscribe if you haven't already and of course I would love a good review. Enjoy! Catherine Maley, MBA ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue." #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons