Show notes
📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Interview with William P. Adams, MD - President, The Aesthetic Society Welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of "Your Aesthetic Practice - What Your Patients are Saying", and consultant to plastic surgeons to get them more patients and profits. LEARN MORE ➡️ http://bit.ly/Catherine-Maley-About ⬇️ Today's Guest: William P. Adams, MD ⬇️ I'm thrilled to introduce our guest. It's William Adams, MD, a board-certified plastic surgeon in private practice in Dallas, AND The new President of The Aesthetic Society, formerly known as The American Society for Aesthetic Plastic Surgery. Dr. Adams also holds the following honors and achievements: • Ranked #1 breast augmentation surgeon in the US by Newsweek. • University of Texas Southwestern Medical Center Associate Clinical Professor • University of Texas Southwestern Aesthetic Surgery Fellowship Program Director • Pioneer of the 24-Hour Breast Augmentation • Published Author Welcome to Beauty and the Biz, Dr. Adams. It's a pleasure to speak with you. Topics of discussion: ✅ Why the name change? ✅ When did your term as the president actually start? ✅ What are your goals as the new President? ✅ "Aesthetic One" and "A.N.N". ✅ There's been a huge surge in plastic surgeries since COVID. Do you see that continuing? ✅ What are the biggest challenges facing plastic surgery today? ✅ How is the surge of non-surgical procedures affecting surgical practices? ✅ What's trending now in terms of procedures, patient desires and demographics? ✅ How do you differentiate yourself as a board-certified plastic surgeon vs. a cosmetic surgeon? ✅ Given the intense competition, marketing is a must. What are marketing no-no's for your membership? ✅ "The Plastic Surgery Channel". ✅ Is social media good or bad for the plastic surgery industry? ✅ How much of the patient market opts for destination plastic surgery and how do you keep your market share? ✅ Do you still have time to practice while being the President? ✔️Want to learn more about Dr. Adams? Visit his website at https://www.dr-adams.com/ Enjoy! Catherine Maley, MBA ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that's going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. 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