In this episode, Scott Becker shares ten core strategies for building a successful business, including the importance of focusing on niche markets, customer segmentation, team development, and more.
Full Episode
This is Scott Becker with the Becker Private Equity and Business Podcast. Today's discussion is a slightly longer form podcast where we're going to discuss 10 thoughts on building a business. We hope you enjoy this talk. We'll have a discussion at the end on a place for giving us feedback, and we'd love to get your feedback.
the first concept that we think about in building a business there's really three concepts i put at the very top of building a business and those are people and team centric customer centric and niche centric and a lot of these three concepts will overlap with a lot of things that we talk about later on in this discussion and podcast so the first concept is niche centric
It is far easier to build a business around a niche and keep on niching down than trying to build a business around the total addressable market around huge broad markets. I have a discussion later today with somebody who's building a consumer facing business versus a business to business business.
And I always think right away that that's harder than a business to business business with a discreet market. I've watched over the last couple of years the development of some of these niche conferences, most recently one called Shoulder 360.
And I love this example of just a hardcore niche where somebody's really building on a very, very specific niche versus trying to be broad and being everything to everybody. And that's a great example of niching down from orthopedics to a specific part of orthopedics where you really have a reason for being for a certain number of attendees and
and engage participants and potentially for device companies and companies that sell into that market. So this concept of shoulder 360 to me is a beautiful example of niching down. There's an old Jack Welch concept that you want to be first or second in your niche or not be in it with the concept that you really win in good times when you dominate a niche and you survive in bad times.
So I'm very, very big in this concept of niche centric and love this example of shoulder 360 as an example of it. That's not a Becker's healthcare property or anything else that we're related to. Second, customer centric. There's this whole concept of in business, Really making sure you wake up trying to make sure you're fitting a need of your customer.
You're really doing everything that customer needs to take care of what they need. And then you have to tier your customers. Some of the best examples of tiering customers I've ever seen are people that break their customers into five different quintiles. The 20% at the top may be the most profitable or the most revenues. The second 20%, again, the most profitable, most revenues.
The third is the third tier of that, then the fourth, then the fifth tier of it. And great discipline businesses are very good about really focusing on the first one or two tiers and really almost abandoning the fifth tier and looking at the third and the fourth tier as, to can they become A or B type clients or should we be serving them or not?
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