Becker Private Equity & Business Podcast
Building Claims Theory: Lindsay Gross on Leadership, Vision, and the Future of RCM 5-30-25
30 May 2025
In this episode, Lindsay Gross, Founder & CEO of Claims Theory, shares her journey from 20+ years in revenue cycle leadership to launching a fast-growing consulting firm. She dives into the challenges of RCM staffing, scaling smart, and the leadership lessons that fuel sustainable growth.
Full Episode
This is Scott Becker with the Becker Private Equity and Business Podcast. We're thrilled recently to pass 7 million downloads and also reach 20,000 plus subscribers under the Becker Private Equity and Business newsletter. We're thrilled today. We always love getting a chance to speak to really smart founders, and today is no exception.
We're thrilled today to be joined by Lindsey Gross, who has founded a company in the revenue cycle area called Claims Theory. Lindsay, can you take a moment and tell us a little bit about yourself and about founding your own business?
Absolutely. Thanks so much for having me on, Scott. So I'm Lindsay Gross, the founder and CEO of Claims Theory. Claims Theory is a consulting firm focused on revenue cycle management in health care. I've spent over 20 years in the RCM space, leading operations, integrating acquisitions and teams.
I've worked with and for private equity backed organizations and certainly understand how to move quickly and communicate with stakeholders. I started Claims Theory because I wanted to do things differently. I wanted to create a business that brings real clarity to a complex space and one that's built on trust and partnership.
We help organizations with everything from coding and billing audits, staffing augmentation to leadership placement and strategy, especially when organizations are going through big changes or just need extra support.
Thank you. And talk a little bit about, Lindsay, about the anxiety, the excitement. How does it feel when you're starting a new business?
Everything that you just said. Anxiety and excitement, yes. I think initially early on, you know, when you're when you're figuring out exactly what you want to do, what you want to name the business, the direction you want to go in. You know, there are so many thoughts and ideas and then you kind of really narrow it down and you just go. It is it's exciting.
And I think, Scott, each new conversation, each new person, I'm fortunate enough to speak with. You know, I just see things through many different lenses now. But no, it's exciting. And we're growing quickly right out of the gate. So very fortunate for that.
That's fantastic. What trends are you watching in revenue cycle? It seems to get more complicated all the time. What sort of trends are you watching currently?
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