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Behind the Craft

7 Counterintuitive Product Lessons from WhatsApp's Former Head of Product | Ami Vora

09 Nov 2025

Description

Ami is the one of my favorite product leaders, period. In my new episode, she breaks down why shipping fast beats the best strategy, how to build simple products that win, how to ask AI for brutally honest feedback, and more. Ami led product at Faire and WhatsApp, but above all she just has great, practical advice for all builders.Ami and I talked about:(00:00) Why perfect strategy + poor execution = a waste of time(05:21) The ChatGPT prompt to get brutally honest feedback (11:19) Do the simple thing first (build for the most tired person)(16:51) The one question Ami asks to test every product decision(25:35) Why your annual plan is probably a waste of time(32:40) How to short-circuit slow approval processes as a PM(36:47) Ami's Monday ritual to protect her calendar for deep work(42:01) The future of PM: Jack-of-all-trades utility players(46:36) Parenting in the AI era and how to teach resilienceThanks to our sponsors:Composio: Use AI to take action across 500 apps https://getrube.link/peterLinear: Try the platform for AI agents https://linear.app/partners/behind-the-craftGet the takeaways: https://creatoreconomy.so/p/7-counterintuitive-lessons-from-whatsapp-head-of-product-ami-voraWhere to find Amy:LinkedIn: https://www.linkedin.com/in/amvora/Newsletter: https://amivora.substack.com/๐Ÿ“Œ Subscribe to this channel โ€“ more interviews coming soon!

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