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Behind the Craft

AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)

02 Mar 2025

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My guest today is Yana Welinder.Yana is the CEO of Kraftful, an AI product that helps 50,000 product teams extract insights from user reviews and surveys. She’s also a power user of ChatGPT and did a live demo of her top AI workflows for Deep Research and Operator.Timestamps:(00:00) At this point, I’m not doing anything without AI(01:38) Live demo of Operator automating product work(08:07) Using Deep Research for competitive analysis(11:05) Unlocking Deep Research to get medical advice(13:29) More everyday use cases for AI you might not know about(19:07) The key problem with AI startups(22:32) What should the PM actually do if AI will do everything?(25:36) The ups and downs of being an AI founder(29:02) How to balance prompting, RAG, fine-tuning, and evals(32:09) The right time horizon to plan for AIGet the takeaways: https://creatoreconomy.so/p/ai-does-my-work-now-as-a-product-leader-yanaWhere to find Yana:X: https://x.com/yanatweetsWebsite: https://www.kraftful.com/📌 Subscribe to this channel – more interviews coming soon!

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