We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition outlines a comprehensive perspective on the evolving event industry, emphasising a fundamental shift toward strategic, audience-centric planning for 2026. A major theme involves evolving measurement, where success is increasingly defined by Return on Experience (ROE) and demonstrable commercial outcomes rather than vanity metrics, prompting the development of robust scoring frameworks to assess investment value. Event technology is highlighted as essential infrastructure, with numerous experts noting that AI has become table stakes for personalization and efficiency, pushing the demand for unified, all-in-one platforms that streamline complex workflows. Strategists advocate for moving beyond single, large conferences towards a portfolio of smaller, intimate gatherings that prioritise quality, meaningful human connection over sheer scale and throughput. Ultimately, success relies on disciplined execution and treating the event as a flagship "tentpole" within a year-round community platform, ensuring strong stakeholder alignment and rapid post-show follow-up. This podcast was created via Google Notebook LM.

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