If your brand only shows up when a customer has a problem, you’ve already lost the game.In this episode, we sit down with Gabe Larsen, CMO of Kustomer, to tear into what most B2B marketers are getting wrong, and why brand isn’t a “nice to have,” function but rather the differentiator. Gabe drops the kind of no-fluff, first-principles manifesto that B2B leaders need to hear right now: customer service starts at hello, not help.We break down:Why “AI-powered” means nothing if your messaging isn't good enough.How to build a prolific, persistent drumbeat that earns attention.Why LinkedIn is the new B2B battleground (and most marketers are whispering).How digital workers, partnerships, and sharp storytelling are redefining GTM in real-time.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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