How to Build a Brand with Bite with Emily Anne Epstein of Sigma

If your brand feels more like a dusty whitepaper than a bold statement, you're doing it wrong.In this episode, we sit down with Emily Anne Epstein, the content lead behind Sigma’s rapid rise. Emily unpacks why every modern brand needs a POV that punches—and how to create a system where thought leadership isn’t just encouraged, but expected. She shares why content is the engine, not the accessory; how to weaponize data to justify bold creative bets; and what it really takes to stand out in a sea of same.We also coverWhy purity tests for AI content are a dead-end distractionHow Sigma uses attribution data to justify every content decisionWhy you don’t need a Head of Brand to have a killer brandThe real secret to scaling thought leadershipHow to inject “punk rock” into your B2B tone without losing credibility

There are no comments yet.

Please log in to write the first comment.