About 85% of competing software companies are pretty much the same.The winning companies focus on staying in the 15% that represents an opportunity to truly differentiate, which is also what the company’s goals should be tied to.In this episode, Egan Montgomery, Co-founder and VP of Marketing at Backstroke, reveals how his generative AI-powered platform is changing how email marketing works, boosting performance by 30% compared to human-written emails. Egan also shares why “doing things that don’t scale” is the future of marketing, and how tailored in-person experiences are becoming the best way to build trust with clients. We also dive into:Why the old B2B marketing models are crumbling and what’s replacing them.How personal branding is no longer optional for founders and executives.Why generative AI’s second wave will change how we work, sell, and connect.Building trust in a world saturated with noise and gimmicks.And much more.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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