If your content doesn’t have a ‘so what,’ you shouldn’t bother hitting publish. Drew Evans, who leads B2B content strategy at Notion, joins the show to talk about why storytelling—not templates, tools, or tired SEO tactics— moves the needle in B2B marketing.Drew makes a strong case for substance over spam by emphasizing the importance of a great writing comeback. He gets candid about what’s broken in B2B and what marketers need to prioritize instead.We also explore:Why traditional blog content is dying and what’s replacing it.The role of community in shaping a brand’s content strategy.How to turn customer stories into compelling narratives (without sounding like a sales pitch).The untapped power of Notion as a storytelling tool.Why storytelling is making a comeback in B2B marketing—and why it’s the best way to stand out in an AI-driven world.

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