From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify

🎙️ What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore?This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.We get into:Launching a brand in Africa (and why it’s not like the West)Using NFTs to educate and engage a new marketOwning her own factory in PakistanScaling by mentoring women in the U.S. and AfricaThis episode is raw, real, and full of insights for any founder looking to build across borders.Don’t miss it!

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