Exploring the Evolution of Beauty Marketing: A Conversation with Jeannie Jarnot, Founder of Beauty Heroes

Show Notes In this episode of the Beyond Beauty podcast, Jeannie Jarnot, CEO of Beauty Heroes, shares her journey from spa director to beauty entrepreneur, emphasizing the importance of clean, sustainable beauty products. She discusses the challenges of defining clean beauty standards, educating consumers, and the performance of non-toxic makeup. Jarnot also talks about Beauty Heroes' content strategy, the "Three Good Things" campaign, and the shift to influencer marketing. She reflects on expanding into e-commerce and retail, and introduces "blue beauty," an initiative celebrating environmentally conscious brands. The episode offers insights into Jarnot's entrepreneurial advice and Beauty Heroes' mission for a healthier beauty industry. About Jeannie Jarnot Longtime spa director and healthy beauty expert, Jeannie Jarnot, is on a mission to deliver beauty you can trust, one Hero product at a time. After uncovering the prevalence of toxic ingredients in the spa industry – and how they might have contributed to her own infertility – Jeannie began her quest to make healthy beauty the rule rather than the exception. Founding Beauty Heroes® in 2014, before clean was a thing, Jeannie began working only with brands who have an unwavering commitment to ethical sourcing, purity and quality, and has since become the industry standard bearer on ingredient integrity, establishing her company as the most trusted source for healthy beauty. Feeling called to have a deeper conversation about beauty and wellness for people and the planet, Jeannie pioneered Blue Beauty to connect conscious consumers with beauty brands that are going from ‘green’ to ‘blue’, shining a spotlight on brands that are not just minimizing their environmental footprint, but actually leaving the planet better than they found it. Timestamps: Getting Started with Beauty Heroes (00:00:18) Jeannie's non-traditional path to entrepreneurship and the genesis of Beauty Heroes. Defining Healthy Ingredients (00:04:08) Discussion on healthy ingredients, clean standards, and the challenges of defining and identifying them. Educating Consumers on Healthy Products (00:10:39) How Beauty Heroes educates consumers on the efficacy of products without harmful ingredients and their impact on the environment. Implications of Harmful Ingredients (00:16:23) The potential impact of harmful ingredients on health, including a personal story related to infertility and hormone disorders. Content Creation and Partnerships (00:18:37) Discussing the creation of content on partners and monthly campaigns focusing on wellness and hospitality. Evolution of Marketing Strategy (00:19:55) Exploring the shift in marketing trends over nine years and adapting marketing strategy to include e-commerce and international shipping. Community-Centered Business (00:27:42) Addressing the importance of building a community and challenges in community engagement, especially in the digital world. Blue Beauty Project (00:29:12) Explaining the concept and evolution of Blue Beauty, a platform highlighting brands with positive environmental impact and promoting sustainability. Entrepreneurship and Resilience (00:33:10) Offering advice on resilience and enjoying the journey in entrepreneurship, emphasizing the importance of building resilience. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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