Show Notes: In this episode of the Beyond Beauty Podcast, the host engages with Josefin Landgard, founder of MANTLE Skincare and a tech innovator from Sweden. Josefine shares her inspiring journey from being an athlete to a successful entrepreneur in the beauty industry. She discusses her motivations for starting MANTLE, her experiences in tech startups, and her vision for redefining beauty standards. The conversation covers the challenges of entrepreneurship, the importance of authenticity, and the need for positive communication in the beauty industry. Josefine also emphasizes the significance of clean ingredients and the impact of biohacking on personal wellness. About Josefin: Referred to as a “tech trailblazer” from Sweden, Josefin Landgård is known to bring innovation to disruptive start-ups spanning diverse industries. She co-founded the unicorn telemedicine company KRY/Livi (Europe’s largest) in 2015 and acted as CEO, COO, and/or co-founder for several other startups. Josefin is one of Scandinavia’s few female unicorn founders. She is also a prominent angel investor. Driven by a lifelong passion for skincare and yearning for a new challenge, she founded MANTLE, the Scandinavian skincare sensation transforming skin and the beauty narrative. With MANTLE, she’s determined to challenge the conversation around beauty and put an end to fear-based communication in favour of a new, more modern dialogue. The Scandinavian skincare brand is redefining the way beauty looks, delivering clean formulas and clinical results without shame-based and ageist communication, celebrating individual expression. To connect with her, visit: mantleskin.com Timestamps: Josefin Landgard's Background (00:00:59) Josefine is introduced as a tech trailblazer and founder of MANTLE Skincare, known for her innovative startups. Early Career in Startups (00:03:21) She discusses her initial experiences in startups, combining strategy with hands-on work, and the growing tech scene. Founding Telemedicine Company (00:04:25) Josefine recounts her experience starting a telemedicine service in Europe, overcoming challenges and achieving success. Transition to Skincare Brand (00:05:25) After leaving telemedicine, she reflects on her desire to create a skincare brand inspired by her passion for skincare. Redefining Beauty Standards (00:06:31) Josefine emphasizes the need to challenge fear-based communication in the beauty industry and promote positive narratives. Social Media's Role in Beauty Standards (00:08:23) They explore how social media influences beauty perceptions and the need for educational communication. Marketing Strategies for MANTLE (00:09:01) Leveraging AI in Skincare (00:10:57) Josefine discusses the incorporation of AI tools for efficiency in marketing and product development. Lessons from Tech Entrepreneurship (00:11:49) She reflects on the importance of creativity and talent in scaling a business and fostering a strong company culture. Challenges of Entrepreneurship (00:13:22) Josefine shares the fears and challenges of starting a business, especially with heightened expectations. Favorite Aspects of Building a Brand (00:18:16) Unique Brand Building Challenges (00:19:34) Josefine discusses the challenges of creating an authentic brand and the importance of shared values in partnerships. The Unique Brand Perspective (00:20:32) Discussion on the saturated skincare market and the importance of clean ingredients. Biohacking Secrets (00:21:28) Personal Health Journey (00:23:14) Josefine reflects on her health journey and the importance of self-awareness. Advice on Building a Brand (00:24:09) Insights on overcoming challenges in entrepreneurship and the value of support systems. The Pendulum of Beauty Trends (00:28:28) Anticipating a shift away from unrealistic beauty ideals toward authenticity. Bravery and Intuition (00:30:20)

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