Marketing in the Beauty Industry: Insights and Advice from Elise Markowitz

Show Notes: In this episode of the Beyond Beauty Podcast, host Anne Laughlin chats with Elise Markowitz, a mom and marketing consultant, about her career journey from fitness to beauty marketing, including her time at Sephora and Kendo. They discuss the evolution of influencer marketing in the beauty industry and the challenges of balancing motherhood with a career, leading to Elise starting her own agency. Elise emphasizes adaptability in marketing, the importance of data and strategy, and offers advice to those aspiring to join the beauty industry, advocating for risk-taking and proactive networking. The episode touches on personal growth and the quest for work-life balance. About Elise: Elise, a mother of two, serves as a freelance marketing and growth consultant. With over a decade of experience in marketing roles at esteemed companies such as LVMH, she opted to pursue a more favorable work-life balance by working independently. Notably, Elise spearheaded the growth and marketing strategies that played a pivotal role in securing a successful venture round for Pomp Beauty earlier this year. Timestamps: The Early Days of Marketing (00:00:17) Elise and Anne discuss their early days at Kendo, working on brand marketing and PR strategies for various beauty brands. Career Evolution (00:01:03) Elise shares her journey from studying political science to working in fitness marketing, and eventually landing a role in brand marketing at Sephora. Transition to Beauty Industry (00:02:10) Elise talks about her transition from fitness marketing to the beauty industry, and her role at Sephora. Kat Von D Beauty (00:04:00) Elise discusses her experience working on Kat Von D Beauty and the brand's rise to success at Sephora. Influencer Marketing (00:07:36) Elise and Anne navigate the transition to influencer marketing and its impact on the beauty industry. Balancing Work and Motherhood (00:09:35) Elise shares her experience of balancing work and motherhood, leading to the decision to start her own consulting agency. Work-Life Balance (00:12:32) Elise and Anne discuss different paths for achieving work-life balance and the importance of not judging others' choices. Starting a Consulting Company (00:16:44) Elise shares her journey of starting her own marketing consultancy and the challenges she faced in the process. Niche in Beauty Industry (00:19:45) Elise discusses her focus on beauty, skincare, and fashion industries in her consulting work. The shift in marketing (00:19:59) Discussion on the evolving marketing landscape due to the pandemic, recession, and changing shopper behavior. Consumer-driven marketing (00:21:15) The shift towards consumers dictating what they want, the need for flexibility, and the balance between brand identity and consumer demands. Challenges and learning in marketing (00:22:14) The humbling nature of marketing, the unpredictability of successful ad campaigns, and the importance of data-driven decision-making. Staying updated in marketing (00:25:43) The significance of staying informed through marketing newsletters and adapting to the evolving marketing landscape. Personal and professional growth (00:27:04) Reflection on personal and professional aspirations, commitment to growth, and the importance of setting achievable goals. Entering the beauty industry (00:29:45) Encouragement for individuals to pursue a career in the beauty industry, taking risks, and proactive approaches to entering the industry. Connecting with Markowitz Marketing (00:31:36) Information on how brands can reach out to Markowitz Marketing for marketing, growth, brand marketing, and PR strategy services. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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