Show Notes: In this podcast episode, Megan Cox, the founder of a beauty lab called Junior Supply, discusses her path from creating a beauty brand to opening her own lab. She details the challenges of starting a lab, sourcing packaging from Alibaba, and bootstrapping the business. Megan's primary clients are entrepreneurs starting their own beauty lines, and she emphasizes the importance of a brand's backstory. The episode covers the importance of SEO and blogging for attracting clients, the trend towards clean and cruelty-free products, and the complexities of formulating and sustainability in the beauty industry. Megan also reflects on her future in the industry and the impact of the pandemic on her work style. The episode concludes with Megan sharing her company's website and social media handles. About Megan Cox: Megan Cox is the dynamic founder of Genie Supply, based in Bedford, Indiana. An MIT alumna with a background in chemistry and business, Megan launched her own cosmetics brand "Wink" in 2013, after discovering a novel chemical solution to her own beauty problem of thinning lashes. Drawing from her global manufacturing experience, including hands-on problem-solving in China, she established Genie Supply, a beauty lab for entrepreneurs like herself, in 2018. Under her leadership, this beauty lab has since empowered over 400 nascent beauty brands through their development and launch, championing clean beauty and fostering entrepreneurial success along the way. Timestamps: The journey from MIT to starting a beauty brand (00:00:09) Challenges of starting a beauty brand (00:00:52) Starting a lab and finding clients (00:02:47) Megan's decision to start her lab, the challenges of finding clients, and the process of growing her business. Bootstrapping the lab (00:03:17) Transitioning from selling the business to opening the lab (00:04:40) Sourcing and transitioning to the US (00:06:37) Megan's experience of sourcing in China and transitioning her lab to the US. Marketing and finding clients for the lab (00:07:23) Megan's approach to marketing her lab, including search engine optimization and digital marketing strategies. Client base and financing (00:09:07) Investor perspective on beauty brands (00:09:57) The investor perspective on beauty brands and the challenges of securing investments in the beauty industry. Trends in beauty products and consumer behavior (00:12:33) Formulating a beauty product (00:13:49) A role-play scenario where Megan explains the process of formulating a beauty product for a specific target market. Formulating a Clean Beauty Product (00:14:24) Identifying Market Needs and Feasibility (00:15:10) Starting a Business with Clear Goals (00:16:02) The importance of identifying a market gap and being passionate about the business journey is discussed. Pricing and Manufacturing Considerations (00:17:17) The factors involved in pricing a product and the considerations for manufacturing are detailed. Sustainability in Packaging (00:19:10) Consumer Demand and Packaging Waste (00:22:28) The impact of consumer demand and packaging waste on the beauty industry is explored. Challenges of Refillable Packaging (00:23:12) Shelf Life and Additives (00:25:55) The impact of shelf life requirements on product additives and consumer understanding is highlighted. Future Plans and Pandemic Impact (00:26:47) Remote Work and Introversion (00:28:01) The benefits and challenges of remote work, particularly for introverted individuals, are discussed. Helping Clients (00:28:58) Megan discusses solving clients' problems and finding ways to accommodate their needs. Formulation Questions (00:29:11) Megan addresses questions about building and formulating beauty products. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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