#123 How To Write Killer Healthcare Content — Healthcare Huddle (acquired by Workweek)

Dr Jared Dashevsky writes Healthcare Huddle (acquired by Workweek). He's scaled to over 30,000 subscribers. And it was pretty simple. Here are 12 frameworks that work for healthcare content creation (and mistakes to avoid). 0:00 Intro 1:14 Consistency is king; systematise it 7:40 McKinsey reverse pyramid principle for writing 9:10 You need to have a unique/controversial take 11:41 Content for network building 15:51 Lean startup thinking does not work for content 20:35 Nobody cares about errors 25:52 Injecting personality is a competitive advantage 29:32 Boring content will make you rich 34:13 Don't make a useless audience; acquire data 41:19 Lessons from Jerry Springer 45:18 Hyperoptimisation paradox 48:49 Do things that don't scale Links Healthcare Huddle: https://workweek.com/brand/healthcare-huddle/ Dr Jared Dashevsky: https://twitter.com/jareddashevsky Dr Mustafa Sultan: https://www.musty.io/

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