In this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability. If you're looking to scale your business, join us here: http://bit.ly/3EWbrGo 00:00- The Power of Pricing Psychology 03:07- Strategies for Raising Prices Effectively 05:56- Learning from Big Brands: Case Studies 08:47- Understanding Customer Value and Market Position 12:01- The Right Time to Raise Prices 15:13- Communicating Price Changes to Customers MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices
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