The Bishness of Turning a Creative Itch into a Global App w/ founder of By Rotation

From childhood web design on Neopets to leading a global fashion-tech platform, Eshita Kabra-Davies’ bishness journey is one of creativity, strategy, and following a calling. In this episode of Bishness As Usual, host Claudia Bish sits down with the founder of By Rotation to hear how she left a 6.5-year corporate finance career to build a social fashion rental app that now has over 1.5 million downloads. Eshita shares how growing up between India, Singapore, the US, and the UK, learning life skills from her entrepreneur parents, and seeing a textile landfill on her honeymoon inspired her to turn a side hustle into a tech-first, sustainable fashion community. She reflects on building the app from scratch, scaling beyond her circle, innovating with social-network-style updates, and creating a platform where users can save money, make money, and connect with others, all while reshaping the fashion industry with purpose, resilience, and creativity. Let’s Get Down To Bishness! Follow @BishnessAsUsual on Instagram and @claudiabish on TikTok so you never miss an episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

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