#14 John Williams: From Mitsui to ADPF — Value-Add, Milk Markets & The Future of Australian Dairy

John Williams is President of the Australian Dairy Products Federation (ADPF). His career spans Japanese trading house Mitsui, sales leadership at Warrnambool Cheese & Butter, and senior roles through the Saputo and Murray Goulburn transitions. From early whey protein (WPC) commercialisation to branded FMCG and industry advocacy, John has been at the centre of Australia’s biggest dairy shifts—championing value-add, productivity and a stronger, more competitive sector.LinkedIn🚨 New Ausfine Bite Sides Episode 🚨From Mitsui’s trading floors to leading Australia’s processor peak body, John Williams has had a front-row seat to dairy’s biggest changes. He joins us to unpack the rise of whey, the Saputo/MG era, and how policy and pricing shape tomorrow’s milk pool.We dig into:How a Mitsui joint venture helped kick-start Australia’s WPC pushThe Warrnambool → Saputo journey and lessons from MG integrationWhy value-add (lactoferrin, oligosaccharides) matters more than everProcessors vs. farmers? Cutting through the noise to real collaborationMilk pricing, the Code, and what tweaks could actually help growthListen now on Spotify, Apple Podcasts, or YouTube.#AusfineBiteSides #Podcast #AustralianDairy #ADPF #WheyProtein #Lactoferrin #ValueAdd #FMCG #Policy #Agriculture

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