#5 Tim Kidman: Building Brands with Purpose, B2B vs B2C, and the Relentless Drive Behind The Fuel Agency

Tim Kidman is the Founder and Managing Director of The Fuel Agency, a Melbourne-based brand and marketing agency focused on helping businesses uncover their purpose and communicate it with clarity and impact.Tim’s career began in hospitality and sales before moving into marketing, studying both business strategy and psychology. He’s worked across FMCG, logistics, and design, ultimately launching Fuel over 25 years ago with a mission to create a more accountable and commercially focused agency model.Known for his clear thinking and deep questioning, Tim and his team have helped companies—from franchise networks to family-owned exporters—craft brands that connect with customers, drive growth, and reflect authentic values.--- Bite Sides by Ausfine dishes up insights into the dynamic world of food and business. Each episode dives into market trends, supply chain tips, and culinary innovation, with special guests. Hosted by Ausfine—global experts in dairy and proteins—you’ll learn what’s shaping the industry and how to thrive in it. Hungry for knowledge? Tune in and find out what’s on the menu at Bite Sides.Get in touch with us:LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/company/ausfine-foods-international⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠https://www.instagram.com/ausfinefoods⁠⁠⁠⁠Online Shop: ⁠⁠⁠⁠https://shop.ausfine.com/

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