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Black Belt Banter: Martial Arts Business Podcast

#5 | Can Small Schools Generate Mega School Revenues?

27 May 2025

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Send us a textIntroducing ASA Live — monthly, interactive coaching designed to help you grow, lead, and scale your school like never before.  Our first live session kicks off Thursday, January 15, 2026 at 10 AM PST, with a powerful topic: 🔥 10 Must-Do Marketing Events to Explode Your School in 2026!Visit https://asamartialarts.com/live/ to join now "Too much month, not enough money?" This might be the reality for many small martial arts school owners, but Master Tony Chung proves it doesn't have to be. In this eye-opening conversation, Tony shares how he generates over $2 million annually with multiple locations that are all under 2,000 square feet - a stark contrast to the 7,000-12,000 square foot "mega-schools" often showcased as the industry standard.With average class sizes of only 8-10 students and a curriculum designed for quality over all else, Tony has created a system where martial arts excellence drives financial success rather than marketing tricks or sales tactics. His closing ratio remains deliberately modest at 30-40%, because as he puts it, "We're not for everyone." Yet this approach supports eight full-time employees, 30-36 part-timers, and provides benefits.ASA Live Ad Copy World TKD Lab with Master Tony ChungJoin ASA Live - monthly, interactive coaching. 10 Must-Do Marketing Events to Explode Your School in 2026! First live session kicks off Thursday, January 15, 2026 at 10 AM PST $97 /month Visit https://asamartialarts.com/live/ to join now

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