The Intersection of True Crime and Sports Storytelling with Scott Turken

We then shift gears to examine the evolving world of sports media, where Scott provides insights into the expanding access to sports content through digital platforms like Amazon and YouTube TV. His role in the National Lacrosse League underscores the innovative strategies employed to promote the sport and engage fans. Our discussion touches on the transformative power of social media and AI in sports promotion, showcasing how these tools are redefining storytelling and broadening the horizons for sports media professionals. (00:00) Media Entrepreneur Discusses True Crime Podcast (06:42) Podcasting Success in Small Town Iowa" (21:42) Changing Landscape of Sports Media (30:52) Growing Lacrosse League Embraces Digital (39:56) Digital Media Strategies for Sports Promotion For more, be sure to visit Yyzsportsmedia.com and follow @yyzsportsmedia

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