Episode 96 - Selling Through the Room, Not To the Room

In this episode, we sit down with Doug Means, a 23-year BNI veteran, to dive deep into one of the most important concepts for building lasting success in BNI: the difference between selling THROUGH the room vs. selling TO the room.Doug shares powerful insights from two decades of experience on:✅ Why long-term relationships create sustainable referrals✅ How preparation transforms your weekly presentation✅ The mindset shift from short-term sales to trusted partnerships✅ Why storytelling plants “light bulbs” that lead to quality referrals✅ The importance of language in building trust and credibilityWhether you’re a new BNI member or a seasoned networker, this episode will help you rethink your strategy, elevate your professionalism, and maximize the value of your chapter relationships.🎧 Tune in and learn how to stop chasing quick sales—and start building a referral machine.👉 Subscribe for more episodes: https://www.youtube.com/@UCpC_KOHSa_iqP9Ikdit5H0g 👍 Like this episode if it helped you!💬 Comment below: How do YOU sell through the room in your chapter?#BNISanDiego #BNIPodcast #BusinessNetworking #ReferralMarketing #NetworkingTips #BNISuccess #SalesStrategy #RelationshipMarketing #BusinessReferrals #BNIVisit us online: https://bnisd.comBNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.BNI San Diego(619) 255-2620Visit a chapter: https://bnisd.com/en-US/findachapter

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