Building a $2M solo-business on LinkedIn • Justin Welsh

Justin Welsh is the indisputable “King of LinkedIn” — he’s grown to 300K+ followers and more than $2M in online income, in just 3 years. His business is built like a machine — he’s set up systems for himself that allow him to consistently publish content, lead an audience into his newsletter, and generate revenue through a variety of different channels. Best of all? He does it all by himself, as a one-man-show. In this episode, we chat with Justin about his content strategy, his business, and his marketing funnels. There’s a lot to unpack in this episode — get ready. ⏱ What you’ll find and when: 00:00 Intro 03:09 Overview of Justin’s different income streams 07:18 Justin’s $2M marketing funnel 12:20 Going from LinkedIn to Twitter and beyond 14:47 Building a lifestyle business 18:50 How Justin built his audience from scratch 21:26 Justin’s 7-step content production system 28:27 How to build deep relationships with other creators 36:42 When is the right time to start a newsletter? 39:19 How do you find your niche? 42:00 Justin’s mindset on comments and engagement 44:25 Flash questions 🔗 Connect with Justin: LinkedIn: https://www.linkedin.com/in/justinwelsh/ Twitter: https://twitter.com/thejustinwelsh Website: https://www.justinwelsh.me/ Instagram: https://www.instagram.com/thejustinwelsh

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