Growing to $30M ARR with word of mouth • Muhammad Younas from vFairs

How do you grow through word of mouth? How can you get customers to recommend you to others? Can you get enterprise and mid-market clients through this? Muhammad Younas from vFairs talks to us about how his company grew to $30M through word of mouth, even during the pandemic, and being fully remote from day 1. We talk about the importance of customer satisfaction, the similarities between online events and weddings, and how you can structure your support team to make sure that customers are happy. We also speak about managing a 260+ person company while being fully remote, and the biggest challenges he faced while building the company. ⏱ What you’ll find and when: 00:00 Intro 01:19 Intro to vFairs and key stats 03:51 How did the pandemic impact growth? 05:44 Why they decided to stay bootstrapped 08:30 Key metrics to understand the health of the business 12:43 How to get more word of mouth 14:06 Getting their first mid market and enterprise clients 18:34 How a support team is structured for success 24:27 Sales cycle differences between mid market and enterprise 29:25 IPO plans 31:52 Managing a fully remote company 40:12 Biggest challenges faced while building vFairs 43:11 Flash questions 🔗 Connect with Muhammad: LinkedIn: https://www.linkedin.com/in/younas/ vFairs: https://www.vfairs.com/

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