Over-engineered avatars are the brand strategy equivalent of a chocolate teapot - seems fun, but not fit for purpose. In this episode, I'm rethinking customer avatars, because the overcomplicated, deeply nuanced descriptions everyone tells you to create are actually unhelpful for brand strategy: Why unnecessary details (like Jane’s Spotify playlist) miss the point What really drives buying decisions (hint: it's not their coffee order) The SHINE framework - a simple but powerful approach to define the audience effectively Want to connect with me? Check out The Brand Method Find me on Instagram
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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
10:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana