Branding Vs Marketing: Setting The Record Straight w/ Brigitte Bojkowszky

In this LinkedIn Live session, Audrey Grabesic from Offsite Dirt, chats with Brigitte Bojkowszky, a global and personal brand identity strategist, about the critical distinction between branding and marketing. Brigitte explains that while marketing entails delivering a message about a product or service, branding is about shaping how others perceive you or your company. She highlights that a company's brand is one of the most important investments it can make, as it creates an identity that can elicit feelings from customers and lead to long-term loyalty. The session also delves into how to build a brand, the importance of understanding one's own brand, and the necessity of aligning personal and organizational values for a healthy company culture.Detailed Content:This LinkedInLive navigates various analogies and examples to explain the diverse concepts and intricacies related to branding and marketing. Furthermore, the discussion hones in on the difference between branding and marketing, and the importance of having a clear brand identity to create an aligned image before delving into marketing strategies.  00:59 Introduction to Branding and Marketing 01:47 Starting the Conversation: LinkedIn Live 02:49 Understanding Brand Identity: Interactive Session 04:02 Sharing Personal Experiences with Brands 05:38 Exploring Negative Brand Experiences 08:20 Decoding the Mysteries of Branding 11:05 The Power of Brand Colors and Logos 13:47 Bridget's Journey: From Flight Attendant to Brand Strategist 24:07 The Importance of Brand Feelings and Experiences 27:09 Branding vs Marketing: Defining the Difference 28:20 Understanding Different Marketing Channels 29:05 The Importance of Branding in Marketing 29:37 The Role of Personality in Branding 29:56 The Process of Brand Building 31:06 Brand Identity vs Brand Image 35:26 The Importance of Brand Alignment 36:12 The Impact of External Influences on Branding 36:52 The Role of Personal Branding in Business 37:42 The Iterative Process of Branding 40:11 The Importance of Employee Branding 40:14 The Services Offered by Bridget Brands49:07 The Role of Branding in Construction Services 53:42 The Importance of Starting Early with BrandingGet in touch with Audree Grubesic: www.modularsuresite.com  www.offsitedirt.com  Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

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