Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur

Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer? In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies. Time markers:00:34 Meet Sue MacArthur01:40 The Importance of Employer Branding02:31 Leadership's Role in Employer Branding02:39 Real-Life Examples of Employer Branding09:48 Employee Feedback and Its Impact12:11 Generational Differences in the Workplace20:30 Challenges in Startups and Employer Branding27:06 Sue's New Podcast and Personal Branding Get in touch with Sue MacArthurwww.strategictalentmanagement.comwww.linkedin.com/in/suemacarthurGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

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