Episode 13 - Buyer's Journey

Most small med-tech companies don’t put nearly enough thought into their buyers’ journey.They assume sales will just “happen” if they push hard enough. Spoiler: It doesn’t.In this episode, Ryan and Cope break down why understanding — and building — your buyer’s journey matters more than ever if you want to grow.We cover:Why small med-tech companies need to digitize the front end of the buyer’s journey to attract and educate a bigger audience.How to creatively use marketing to support the back end — helping sales convert and delight more customers.Simple steps to map out your buyer’s journey, even if you’re starting from scratch.If you want to stop guessing and start building a sales and marketing engine that actually moves buyers forward, this one’s for you.

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