From Quiet Posts to Real Revenue: How Anissa Used LinkedIn to Build Trust and Attract Qualified Leads

Most EdTech founders are still chasing views.Anissa Bouderraoui is closing pilots.She didn’t wait to go viral.She showed up consistently—with clarity, credibility, and the kind of messaging school leaders actually respond to.The result?No gimmicks. No funnels.Just a pipeline built on trust. Bolstered by LinkedIn consistency. 🎯 When Anissa started posting on LinkedIn, she wasn’t playing the influencer game.She was speaking directly to curriculum directors, bilingual program leads, and decision-makers who could say yes.And when the message clicked?So did the leads.Warm intros. Follow-up calls. Funded pilots.In this previously live episode of Breaking the Grade, I sit down with Anissa Bouderraoui—founder of Lingo Circle and a rising voice in bilingual education—to break down the exact approach that turned her content into conversations and her conversations into traction.Anissa’s not just a guest—she’s a proud alum of the EdSales Elevation Experience.Which means everything she shares has been tested, refined, and proven to work for education companies trying to stand out in a crowded market.This isn’t theory.It’s the messaging shift that turns thought leaders into trusted partners.🧠 Inside this episode, education founders will learn:✅ Why confidence follows action—not the other way around✅ How to collaborate (not pitch) in LinkedIn DMs✅ The hidden metrics that matter for actual sales traction✅ What to say in follow-ups so prospects don’t ghost you✅ The simple system Anissa uses to track DMs, feedback, and pilots✅ How to build authority—without becoming a content robot📍If you’re showing up on LinkedIn as an education founder, but not seeing results—this is your reset.📤 Know an education founder trying to grow on LinkedIn?Send them this episode. It’s the framework they’ve been missing.#EdSales #EdTech #LeadGeneration #LinkedInStrategy #FounderSales #BilingualEducation #BreakingTheGrade #EdSalesElevationExperience #ClarityConverts

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