Building a Business Ecosystem around Your Book with John Lamerton [S2 E2]

Welcome to another episode of Business Book Bites!I’m Karen Williams, your host, and in today’s episode I talk to John Lamerton, a normal bloke from Plymouth who now spends his time with millionaires and industry giants. How did he do this? He wrote a book – well four actually (with a fifth on the way). We delve into how penning his books changed his life when it became a business card on steroids.But if the process was easy, we probably wouldn’t be having this conversation. We talked about his first book which was a massive challenge, because he didn’t have a process and underestimated everything that needed to happen to turn his first draft into a published book. Then he found a book coach who helped him to get his book finished. He said never again after this first one, so when he later changed his mind, it made him create a process for it.We chatted about his book writing routine, why you need to be able to summarise your book in a one-liner and how your book needs to fit into your business ecosystem. And we delved into his marketing strategy, and what it takes to become a bestselling author. ** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 ** Highlights: **Publishing Power**: Discover how writing a book can transform your business, create clarity in your message, and unlock doors to new and exciting opportunities.**Commitment is Key**: Learn about the discipline and planning that goes into book writing – it's not a sprint to the finish line, but rather a marathon that requires consistency and dedication. **Marketing Magic**: Uncover the critical importance of promoting your book and building a supportive ecosystem around it to create long-term client relationships and ongoing success.Bio: John Lamerton is a student of what works. He launched his first business in 2000 ‒an internet marketing company, despite knowing nothing about marketing, running a company, or ever owning a computer. He bought ‘Internet Marketing for Dummies’, read the book, and followed the instructions. Two decades (and more than 1,000 books later), he is still "reading the books" and "following the instructions". He is the author of four books ‒ ‘Big Ideas... for Small Businesses’, ‘Routine Machine’, ‘Evergreen Assets’, and ‘The False EXIT’.Website: https://www.bigidea.co.ukSocials: https://www.linkedin.com/in/johnlamerton Time stamped overview: 03:17 Perfect moment turned into a legacy for kids.07:51 Underestimated effort, need for thorough planning.11:44 Crafting keynote speech by organising thoughts methodically.13:21 Effective communication: capture audience's attention and engage.18:36 Creating and selling books is hard work.21:49 Books create ecosystems leading to client conversion. 24:43 Self-taught success, doubts about newfound lifestyle.27:56 Embracing the unknown, changing lives through book publishing.29:17 Condense book pitch to one precise message.34:02 Hard work and perfection: crucial for success. Discussion questions: How has networking with influential individuals impacted John's business and writing career?John's background is one of humble origins and self-learning. How does this influence his approach to business and writing?Karen, you mentioned that publishing your book was a turning point. Can both of you share how writing a book can redefine a professional's career path?How has refining your book's message during the writing process affected the final product?John keeps a journal of book ideas. Why is continually generating ideas important, and how should one manage them?Robert Kiyosaki's best-selling author approach was mentioned. How has this influenced your strategies for selling and marketing your books?Writing a book doesn't automatically attract readers. What marketing techniques have you found to be the most successful?Can you explain the concept of creating an ecosystem around a book and its role in fostering client relationships?After publishing a successful first book, what insights can you provide authors approaching their second book?Could you both give your perspective on setting expectations for book sales and understanding the realities of royalties?Keywords: John Lamerton, Karen Williams, famous author, business connections, self-taught entrepreneur, book publishing, message clarity, writing process, book planning, book marketing, book ecosystem, long-term client relationships, Robert Kiyosaki, book promotion, book writing challenges, book coach, writing framework, keynote speech integration, book royalties, first business, marketing knowledge, Big Ideas for Small Businesses, Routine Machine, Evergreen Assets, The False Exit, entrepreneur legacy, podcasting, book writing improvement, ChatGPT

There are no comments yet.

Please log in to write the first comment.