Confidently Claim Your Brand with Janey Lee Grace [S2 E3]

Wouldn’t it be great if you were contacted by a publisher and asked to write a book? This is exactly what happened to our latest guest. I’m Karen Williams, and in this week’s episode of Business Book Bites, I talk to the multi-talented Janey Lee Grace, an Amazon number one bestselling author, speaker, and former co-presenter on BBC Radio 2's Steve Wright in the Afternoon.We delve into Janey’s fascinating life, and chat about her first book, ‘Imperfectly Natural Woman’, the shock she experienced after publishing it, and the subsequent success she had after doing one thing to promote it, which meant that Waterstones were desperate to get their hands on copies.This book kick started her business and led to multiple books and publishing deals including one with Hay House. Her latest book is ‘Happy Healthy Sober’ based on her own experiences of giving up alcohol alongside valuable nutrition and lifestyle advice, and has led to her creating her Sober Community.  We explore valuable insights on promoting yourself, thinking ahead with your marketing, stepping into the spotlight and claiming your brand. This episode is packed with golden nuggets for anyone interested in the world of writing, publishing and entrepreneurship. Want the  Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 Highlights: **Claim Your Brand**: Janey Lee Grace emphasised the significance of authors confidently embracing their personal brand. As she rightly put it, "You are the brand", and owning this identity is crucial for connecting with your audience and promoting your work effectively.**Plan Your PR Strategy**: Successful book promotion is all about strategic planning and proactive outreach. Start promoting your book from the moment you begin crafting it and remember, early engagement with potential platforms is essential for securing features and coverage.  **Leverage Your Story**: Sharing your personal story in a way that serves your readers is essential. Janey Lee Grace's success has been fuelled by transparently integrating her personal narrative into her books while keeping the focus on delivering value to her audience.Bio:    Janey Lee Grace is an Amazon No 1 best-selling author, speaker, and was co-presenter on the UK’s biggest radio show, BBC Radio 2’s Steve Wright in the Afternoon for 24 years. Formerly she was a backing singer with Wham!, Kim Wilde, and Boy George, and had her own number 8 chart hit as Cola Boy with 7 Ways to Love.Janey has written five books on Holistic living including the number one Amazon best-seller ‘Imperfectly Natural Woman’ and her latest book is ‘Happy Healthy Sober – Ditch the booze and take control of your life’, which encourages everyone to look again at their relationship with alcohol. And she runs The Sober Club, a platform offering a non-judgemental community for people who are committed to sobriety and want to ‘upscale’ their life without the booze and focus on health and wellbeing.Janey is passionate about encouraging people to ditch the chemicals, focus on great nutrition, selfcare, and finding their purpose as she found for herself that quitting the booze was the missing link in the ‘holistic living’ picture. Website: www.thesoberclub.com and www.janeyleegrace.com Socials: https://www.instagram.com/janeyleegracehttps://twitter.com/janeyleegracehttps://www.facebook.com/janeyleegrace Time stamped overview:00:00 Became known for holistic living on BBC.06:07 Self-promotion led to the book's success and impact.10:02 Book planning takes time, consider hybrid options.11:47 Memoir on sobriety, logic, and lifestyle approach.15:38 Learning to plan and edit writing. Authors' awards.19:36 Embrace your brand, understand your audience, focus.21:43 Effective book promotion must start early.24:12 Radio interview process: fame or expertise sought.  Discussion questions:   How did Janey Lee Grace's background as a singer and radio host contribute to her success as an author and speaker?What insights did Janey share about the process of getting approached to write her first book and the impact it had on her career?What role did personal experiences and passion play in Janey's decision to write books on holistic living and sobriety, and how did these topics become focal points of her work?What can aspiring authors learn from Janey's experience of working with different publishers and the impact it had on her writing and publishing journey? How did Janey incorporate her personal story into her books, and what advice did she share about effectively sharing one's story as an author? In what ways did Janey emphasise the importance of authors being visible and claiming their brand, and how did this visibility contribute to her success? What were Janey's strategies for promoting her books and maintaining momentum after publication?How did Janey's books support her business and other ventures, and what advice did she offer about aligning a book with one's business goals?What insights did Janey share about the power of collaborative writing and including contributions from other experts in her books?In what ways did Janey's experience as an author shift her perception as an authority and expert in her field, and what impact did it have on her media appearances and opportunities? Keywords: Janey Lee Grace, Karen Williams, Amazon number one bestselling author, speaker, BBC 2 radio, Steve Wright, Wham, Kim Wild, Boy George, Cola Boy, TEDx speaker, holistic living, the sober club, natural living, imperfectly natural woman, pr, marketing, book writing, imperfectly natural woman

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