Instagram for Authors: Building Your Personal Brand and Promoting Your Book [S1 E6]

Welcome to another episode of ‘Business Book Bites’, where we distil powerful business insights into bite-sized wisdom that you can apply to promoting and marketing your book. I'm Karen Williams, The Book Mentor and your host, and today, we're diving into the ever-evolving landscape of mastering Instagram with social media trainer Karen Duncan.You’ll learn more about the power of Instagram for business authors, how it works, and how it can help you build a strong connection with your audience. Karen also gives valuable insights on getting started with Instagram, how to use hashtags, using Instagram stories and tips on producing content that resonates with your readers.FREE BONUS: ‘A Step-by-Step Guide to User-Generated Content on Instagram’. You can download Karen’s free bonus at www.librotas.com/podcastbonuses.GET THE BOOK: Get your copy of Book Marketing Made Simple and the Book Marketing Planner at www.bookmarketingmadesimple.com.Guest: Karen DuncanBio: Karen Duncan is a social media marketing trainer from Nottingham, specialising in helping small businesspeople shine and stand out online. She specialises in a faff-free approach to keeping social media useful and fun, converting viewers into customers without compromising on values or falling into dry formulae. You can follow her for quick tips and personality-driven posts.Website: http://www.ponyponypony.co.uk Socials: www.facebook.com/ponyponyponycourses www.instagram.com/ponyponyponycourses www.pinterest.com/ponyponypony www.twitter.com/ponyponypony4 www.linkedin.com/in/ponyponyponyKey topics and bullets:Introduction to Karen Duncan as a social media marketing trainerHer journey into social media and becoming a social media trainerSocial media platforms she specialises in: Facebook, Instagram, Pinterest, LinkedIn, and TwitterOverview of Instagram and its focus on pictures and videosHow Instagram can be helpful for business authorsUsing Instagram to showcase the human behind the book and brandExpanding on book content and providing extra value through InstagramStarting with Instagram and the importance of consistencyUsing different types of content (videos, photos) based on personal preferences and audience preferencesCreating content that aligns with the book and the author's authentic selfPlanning content in advance or being spontaneous, or a combination of both.Time stamped overview: 00:00:49 Accidental discovery of social media's usefulness.00:03:58 Consistency is key on Instagram, especially posting regularly. Engagement drops when you're inconsistent. Restarting can help, but find what works for you - photos or videos.00:07:11 Combination of planned and spontaneous posts.00:11:08 Instagram hashtags target niche audiences effectively.00:13:51 Find relevant hashtags based on post content.00:18:52 Stories on social media have hidden advantages.00:22:23 Be yourself, engage with others, and enjoy.00:24:55 Encourage readers to create authentic content.Discussion questions: How did Karen Duncan get into social media marketing and why did she become a social media trainer?What social media platforms does Karen primarily focus on in her business and why?What is the main focus of today's episode and what platform are they discussing?How does Instagram work and how can it help business authors?In what ways can Instagram be used to showcase the personality of the author and provide additional value to readers?For those who are not currently using Instagram or are not using it consistently, where should they start and what should they do first?Is consistency important when it comes to posting on Instagram? How does inconsistency impact engagement?Is video a necessary component of Instagram content, or can authors focus on other forms of media?How should an author approach planning their Instagram content? Should it be spontaneous, planned in advance, or a combination of both?What factors should authors consider when deciding what type of content to post on Instagram and how to best engage with their audience?Keywords: SEO, keywords, social media marketing, small business, stand out online, social media platforms, Instagram, Instagram stories, social media plan, social media training, pony pony pony, Instagram tips, authors of Instagram, Instagram for business authors, brand marketing, hashtags, Instagram hashtags, Instagram stories, karen duncan

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