Turning a big dream into a bestseller with Karen Haller [S2 E4]

When you have a big audacious goal, what’s the best way to share it? Well, you write a book, of course!  Karen Haller is a bestselling author and the leading global expert in design and colour psychology, and in this episode of Business Book Bites, she shares her inspiring journey in bringing her book idea to life.Whilst thinking about writing a book after identifying a gap in the market, Karen put together an outline and proposal. And, around the same time, due to her expert status and profile, she was approached by a publisher to write a book. This serendipitous and unexpected moment led to ‘The Little Book of Colour’, which was published by Penguin in 2019.  In our conversation, we explored Karen’s publishing journey and it’s important to note that getting a publishing deal doesn’t mean that a publisher will market your book. And although ‘The Little Book of Colour’ is not yet available in the US, it has been published in an impressive 14 languages.  Karen is achieving her big audacious goal of changing the way the world sees colour, and every day she receives messages from readers telling her how her book has impacted their lives. And, she now works with an unexpected market – designers who love her book – and together they work to achieve Karen’s goal.   In our interview, we talk about Karen’s writing strategy, confidence and why she had a launch party to mark the publication of her book.** Want the  Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 **  Highlights:  **Find Your Authentic Voice**: Karen's success began with her passion for colour and authenticity. Aspiring authors should embrace their unique voice and let their true selves permeate their work.**Celebrate Every Milestone**: From drafting to publication, each step in the book writing process is a victory. Karen emphasised the joy found in celebrating these achievements, no matter the size.  **Be Proactive in Marketing**: The path to getting your work recognised doesn't end with publication. Proactively marketing your book is crucial, as relying solely on publishers may fall short of expectations.Bio:Karen Haller FRSA, is the leading global expert in the field of Behavioural Design & Colour Psychology. Bestselling author of The Little Book of Colour, translated to date in 14 languages. Her mission is to raise awareness of how colour can transform our lives, allowing us to connect back to our authentic self.  Website:  https://thelittlebookofcolour.com   Socials:    https://www.instagram.com/karen_haller_colour https://twitter.com/KarenHaller  Time stamped overview:  00:00 Book's success in 14 languages surprises the author.04:41 Received opportunity from Penguin after book course.06:48 Preparation and support secured a successful book deal.11:04 Colour is a vessel for self-discovery.16:13 Author emphasises the importance of marking the occasion with a book launch.18:19 Book success: changed lives worldwide, colour empowerment.22:03 Promoting books and courses for designers' success.28:53 Confidence comes from courage and trust.30:50 Appreciative response with brevity.  Discussion questions:   How did Karen Haller's expertise in colour psychology pique the interest of journalists and lead to her recognition in the field?Can you elaborate on the journey Karen Haller took to realise that her book was more than just about colour, but a pathway to connecting with one's authentic self?How did Karen learn the value of not editing during the drafting process and what impact did this have on the natural evolution of her book? In what ways did Karen actively participate in marketing her book, and how did these efforts complement or diverge from her publisher's actions?Karen Haller mentioned the significance of celebrating milestones. Could you share how such celebrations have personally contributed to her sense of accomplishment throughout her author journey?What role did support from others play in Karen Haller’s writing process and how did it help her during challenging times? Given that ‘The Little Book of Colour’ has been translated into multiple languages and has a global reach, how does Karen Haller feel about the international impact of her work?What advice does Karen Haller have for aspiring authors, especially regarding courage and self-trust in the long journey of book writing and publishing? Karen Haller spoke about her book's profound impact on people and designers. What does she believe is the key reason behind the book resonating so deeply with her audience? As Karen Haller looks forward to potential future books and collaborations, how does she balance her integrity and focus with new opportunities that come her way?  Keywords: Karen Haller, colour psychology, book writing, author marketing, book launch party, bestselling author, The Little Book of Colour, design psychology, book translation, Penguin publishing, UK book market, author tips, inspiring authors, author mentoring program, book audience targeting, colour psychology, business book bites, karen williams, librotas  

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