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Business Builders

Building Sales Teams, LinkedIn Content & The Price Of Entry. Ross Keating (The Lennox Academy)

15 Sep 2025

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Hire world-class accountants and in The Philippines. Visit Outsource Direct to scale your operations with higher flexibility, maximum efficiency and much lower costs.Subscribe to the Business Builders Newsletter for the very best ideas I've discovered on business and personal growth.In Series 10, Episode #92, I sit down with Ross Keating, founder of The Lennox Academy, a sales training business that has achieved six-figure monthly revenues within two and a half years. Ross shares his journey from door-to-door sales to founding The Lennox Academy, detailing his strategies for building an effective sales team and marketing via LinkedIn. He emphasises the importance of a repeatable and scalable business model, offers insights into his content distribution strategy, and outlines his plans for launching two new ventures: The Arena, a community for sales leaders, and Overpath AI, an AI agent service for sales teams.CONNECT WITH CONOR:LinkedInCONNECT WITH ROSS:LinkedInThe Lennox AcademyDiscover EO Ireland—part of an international network designed specifically for entrepreneurs. EO Ireland connects business owners for networking, mentorship, and shared learning experiences. Take your business to the next level and join a community of like-minded leaders today at eoireland.org. Empower your entrepreneurial journey!Produced by Jetbooks, Chartered Accountants Ireland.

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