Pioneering E-Commerce & The Importance Of Culture Over Strategy. Lulu O'Sullivan (Gifts Direct)

Produced by Jetbooks, Chartered Accountants Ireland.Subscribe to the Business Builders Newsletter for the very best ideas I've discovered on business and personal growth.In Series 7, Episode #58, I sit down with Lulu O'Sullivan, the founder of successful e-commerce brands GiftsDirect.com and TheIrishStore.com. Lulu shares insights from her entrepreneurial journey, starting with a small budget and pioneering one of Ireland's first e-commerce websites. She discusses the importance of customer service, the impact of culture over strategy, and lessons learned from challenges faced while scaling her business. O'Sullivan recounts her experience with the Leadership for Growth program at Stanford, which led to the creation of The Irish Store and further growth strategies.CONNECT WITH CONOR:LinkedInLULU'S LINKS:Gifts DirectThe Irish StoreSupport mental health awareness with Brent Pope’s “Elephant in the Room” initiative. Join the movement to de-stigmatise mental health conversations in the workplace and beyond. Adopt an elephant sculpture and show your commitment to creating a supportive environment for everyone. Visit www.elephantintheroom.ie to learn more and get involved.

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