#12 Ford UK's Lisa Brankin: Pay Per Mile Tax Could Suppress EV Uptake.

The UK automotive sector is navigating a period of significant change, with government policy, economic pressures, and international competition shaping the landscape. Ford UK boss Lisa Brankin outlines the risks posed by reported government measures, including a “pay per mile” on EVs, one of the measures the Chancellor is supposedly looking to address. Brankin tells Sean Farrington that these changes could further suppress demand for electric vehicles at a time when the market is already fragile. She also draws attention to the role of employee car benefit schemes, explaining that any reduction in these incentives could have a substantial impact on the auto industry.Ambitious climate targets set by the government are juxtaposed with the realities of consumer demand, as Brankin describes a market where regulatory ambition outpaces public appetite for electric vehicles. She calls for a coordinated and consistent approach to policy, stressing that ongoing government support is essential for the industry to meet net zero objectives. The interview also addresses the effects of economic uncertainty and the increasing influence of Chinese car manufacturers, which present additional challenges for established brands like Ford.Presenter: Sean Farrington Producer: Olie D'Albertanson Editor: Henry Jones00:00 Introduction and welcome from Fliss and Sean 02:39 Lisa Brankin joins pod discusses tough UK car industry 06:36 Electric vehicle targets and government policy impact 15:29 Chinese car manufacturers and competition 21:21 Brand loyalty and UK manufacturing footprint 26:16 Northern Ireland’s economy and opportunities

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